Posterous

Autopost to everything. Why we did it.

Yesterday we released possibly the coolest Posterous feature so far: we’ll post your emails to all the other blogging services on the web, after doing our usual image scaling and other attachment processing.

The response to our release has been phenomenal. But there’s also been some interesting discussion around the web as to why this feature is useful. Why would I want all my content duplicated around the internet?

The first two autoposting sites we unveiled were Twitter and Flickr. These made sense because people use them alongside their blogs. Even with a personal blog, you want your photos in your photostream, and you want people following your twitter to know your updates.

So why post to other blogs? Because we understand that there are millions of people out there who already have blogs on other services. We can’t expect you to drop your existing blog and switch to Posterous overnight. You have loyal readers on your blog; you have built a community there.

But we think the value Posterous adds to blogging is huge, and we think everyone would LOVE to post photos and other attachments by email. Why take all the work we’ve done and limit it to Posterous.com users?

So now we let everyone blog using Posterous. We hope this means users will blog more often, even if their primary site is not with us. But we also hope people will recognize the Posterous name, and new bloggers will see we are the service that powers easy blogging everywhere.

We’re building the very best product we can, the product we would want to use ourselves. We aren’t compromising on quality anywhere. And more than anything, we want to see as many people as possible using the technology we’re working so hard on. We want to put Posterous into the hands of millions, and that’s why we’re building the features we’ve always wanted, and building the features our users have been requesting from us.

Thanks to everyone for all their help and support so far. If you have any friends who already have blogs, tell them about Posterous and our new Autoposting feature. Now no one can say “Posterous is cool, but I already have a blog.”