JCPenney

We’re fine with growing old. We’re not fine with growing stale.

Ron’s big day starts out with a two-page ad in major papers (above). This is his Think different moment, where he puts forth the philosophy that will guide JCPenney under his leadership.

I’ve never been excited to shop at JC Penney before. I can’t wait to see what Ron Johnson (former Senior VP of Retail at Apple) does with the chain.