ios

The killer iOS feature Apple will never add

Over the past few months, Google has released great updates to their suite of iOS apps. For the first time, I could replace Apple’s entire application layer with the Google equivalents, and be better off.

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Google has always beaten Apple in online services, but the new apps also have a sense of quality and design that is new for Google.

The issue is that every time I download a Google app (or sometimes even update one), I have to login. When using 2 factor auth, this is a pain.

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I want to sign in to my Google account once, and have all apps on my iPhone use that auth token. This is what iOS already does for iCloud, Twitter, and Facebook. And Android already does this with Google accounts.

Even better, I’d love to sign in to multiple Google Apps accounts, and easily switch between them. I could do this within a single app, or globally for the entire phone.

But Apple doesn’t want this. They want you to use Apple Mail, Apple Maps, Safari, and other apps which, frankly, are not that great anymore.

Is this the right move for Apple? Do they need you locked in to their apps?

The better approach would be for Apple to build the best hardware, best operating system, and best application platform. Sell that, and let users choose what apps they want to use.

Today, no one will choose to use iCloud over Google apps. It’s in Apple’s court to make a better product and win us over.