The killer iOS feature Apple will never add

Over the past few months, Google has released great updates to their suite of iOS apps. For the first time, I could replace Apple’s entire application layer with the Google equivalents, and be better off.


Google has always beaten Apple in online services, but the new apps also have a sense of quality and design that is new for Google.

The issue is that every time I download a Google app (or sometimes even update one), I have to login. When using 2 factor auth, this is a pain.


I want to sign in to my Google account once, and have all apps on my iPhone use that auth token. This is what iOS already does for iCloud, Twitter, and Facebook. And Android already does this with Google accounts.

Even better, I’d love to sign in to multiple Google Apps accounts, and easily switch between them. I could do this within a single app, or globally for the entire phone.

But Apple doesn’t want this. They want you to use Apple Mail, Apple Maps, Safari, and other apps which, frankly, are not that great anymore.

Is this the right move for Apple? Do they need you locked in to their apps?

The better approach would be for Apple to build the best hardware, best operating system, and best application platform. Sell that, and let users choose what apps they want to use.

Today, no one will choose to use iCloud over Google apps. It’s in Apple’s court to make a better product and win us over.

Apple fucked up with iOS 6 maps. But they are NOT obsessed with Google

We all know the reason why Apple is doing these things. They’re more focused now on hurting Google than thrilling users, just like they were with Microsoft in the 90s.

It sucks. And it’s a recipe for longterm failure.

They say that those that fail to learn from history, are doomed to repeat it.

The history that Apple is repeating is its own history. It’s time to get smart, bury the hatchet, make peace with Google and start putting users first again.

Disagree. Google is obsessed with Apple. They are building phones, tablets, laptops, music stores, and other products that THEY SUCK AT.

Google still makes its money on two products: search and ads. That’s it. All their other products are, frankly, underwhelming.

Yes, Apple messed up with the new maps. It’s not a typical Apple quality product. But I therefore assume it happened because they were forced to do it.

Apple probably had a five year license for Google Maps and Youtube apps. The original iphone was released in 2007. That means it was up.

Upon renewal of this agreement, Google could have demanded some insane fees. Maybe Google tried to force Apple to preinstall other Google apps. Maybe they tried to make Apple sign an exclusive on their search engine for 10 more years.

We don’t know the details. But Apple has always focused on building products that are best in class. They have never built something out of obsession, or even something for the sake of filling a feature matrix.

I think there are forces here we don’t know about, which required an early ship date for iOS 6 Maps. Too early. But I see no evidence of a Google obsession. If Apple ever builds a search engine: that’s another story.

How Steve Jobs ensured Apple’s culture wouldn’t change after he left

From Steve Jobs, by Walter Isaacson

In order to institutionalize the lessons that he and his team were learning, Jobs started an in-house center called Apple University. He hired Joel Podolny, who was dean of the Yale School of Management, to compile a series of case studies analyzing important decisions the company had made, including the switch to the Intel microprocessor and the decision to open the Apple Stores. Top executives spent time teaching the cases to new employees, so that the Apple style of decision making would be embedded in the culture.


We’re fine with growing old. We’re not fine with growing stale.

Ron’s big day starts out with a two-page ad in major papers (above). This is his Think different moment, where he puts forth the philosophy that will guide JCPenney under his leadership.

I’ve never been excited to shop at JC Penney before. I can’t wait to see what Ron Johnson (former Senior VP of Retail at Apple) does with the chain.