The power outage at Super Bowl 47 shined light on a growing issue for Facebook. Namely, its lack of relevancy during a live-event.
Super Bowl XLVII, the third most-watched program in television history, was accompanied by 52 national TV commercials, according to internet marketing site Marketing Land. Twitter was mentioned in 26 ads, or 50 percent, aired during CBS’ game coverage. Facebook took home four mentions for eight percent, while Google was not touted at all. YouTube and Instagram were both shown once.
Facebook and Twitter each received eight mentions out of a total of 59 national commercials during Super Bowl 46 in 2012, wrote Marketing Land. That means Twitter received more than two times as many mentions this year, while Facebook saw a 50 percent drop in big game ad mentions year-over-year.
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Why are brands, who shelled out an average of $3.8 million per 30 second spot, shying away from a social network that has 1.06 billion users for a micro-blogging platform that has just 200 million users?