How Steve Jobs ensured Apple’s culture wouldn’t change after he left

From Steve Jobs, by Walter Isaacson

In order to institutionalize the lessons that he and his team were learning, Jobs started an in-house center called Apple University. He hired Joel Podolny, who was dean of the Yale School of Management, to compile a series of case studies analyzing important decisions the company had made, including the switch to the Intel microprocessor and the decision to open the Apple Stores. Top executives spent time teaching the cases to new employees, so that the Apple style of decision making would be embedded in the culture.



  1. Steve Jobs changed the entire world with his visionary outset and revamping of wireless media and communications. I think it’s a shame we’re nitpicking the details of his life so soon after his passing. He’ll be a name which rings out through history for evolving the way we live, share and communicate. I was compelled to create a portrait of him, now In Memoriam on my artist’s blog at

  2. Just finished reading the book. Steve setup a University and hire a former dean of Yale with the vast resources he had, obviously he made that possible. I am an entrepreneur like you and am passionate about changing healthcare by making technology and processes more people friendly. How do we drive and keep this culture going at the size we’re at? At Mobile Aspects, we do it through discussions every week, of having a Tony Hsieh-like employee driven mission and values, and guerilla-like tactics. Would love to hear more about what Posterous does and how you took some of the things you learned from Apple and deployed there.

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