I’m all for clever marketing. You want me to watch your ad, open your letter, or click on your email: do something funny or unique.
But don’t lie. Don’t try to trick me. That just pisses me off even more. Especially when I get evil marketing from a company I love, like AAA.
AAA has one of the best services in the world. They are a company I deeply trust for roadside assistance and auto insurance.
AAA falls on my short list of awesome service companies alongside Apple, Amazon, and American Express (funny how they all start with “a”).
Their marketing department doesn’t have the same principals the rest of the company does. They are trying to boost their quarterly numbers without realizing they are hurting the company’s reputation.
This letter came to me in the mail. AAA made it look official and important on the outside. Inside was an application for life insurance. “Use this to hold your Certificate of Coverage“. Ummm, it’s a brown envelope.