Evil marketing

I’m all for clever marketing. You want me to watch your ad, open your letter, or click on your email: do something funny or unique.

But don’t lie. Don’t try to trick me. That just pisses me off even more. Especially when I get evil marketing from a company I love, like AAA.

AAA has one of the best services in the world. They are a company I deeply trust for roadside assistance and auto insurance.

AAA falls on my short list of awesome service companies alongside Apple, Amazon, and American Express (funny how they all start with “a”).

Their marketing department doesn’t have the same principals the rest of the company does. They are trying to boost their quarterly numbers without realizing they are hurting the company’s reputation.

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This letter came to me in the mail. AAA made it look official and important on the outside. Inside was an application for life insurance. “Use this to hold your Certificate of Coverage“. Ummm, it’s a brown envelope.

5 comments

  1. Anytime you get an envelope in the mail that says "important information inside" it is trash. Anytime. Now you know.The post office is going out of business because it mostly delivers what no one wants. And this post was a good example of that.

  2. Our commercial t/.v channels have a constant stream of ‘funeral insurance,’ & ‘income protection,’ insurance on daytime viewing. My snail-mail consists of bills, notes from friends who can’t afford internet & public hospital asking for money for ‘Cancer Research.’ If the gimmick works, others will mimic.

  3. I agree. In a way, I am surprised that anyone opens this stuff. No <br/>doubt you’ve noticed that the bills do not have the words "important <br/>information" on the envelopes. They actually hope you’ll miss them so <br/>that they can charge you an extra fee later. What a nutty world we <br/>live in.

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