The past 24 hours have focused on our new product launch. Yesterday we launched Posterous Spaces as an easier way to control who you share with, and to allow you to share different content with different people.
The new product is awesome. We launched a new web experience, iPhone app, and even revamped pages like user profiles.
But this launch went beyond just a product update. The marketing effort for this launch is unlike anything we’ve ever done before. Huge congrats to Rich and Ryan! And thanks to Jason for leading the design efforts.
Here’s what we did:
- New Spaces logo and branding
- Press page with press kit
- Terms, Privacy
- Lounge at Techcrunch Disrupt
- Launch video by Epipheo
- Launch tshirts
- New business cards
Every single page on Posterous is new. We threw out ALL the old design. With this launch, we brought consistency in our products, brand, and messaging across the company in a way we’ve never had before.
This launch is the hardest thing I’ve ever done. It was a team effort that brought 15 people together in a way I’ve never seen. It’s the new highlight of my Posterous experience. And it’s just the beginning of so much more.