What else is new at Posterous? All the marketing!

The past 24 hours have focused on our new product launch. Yesterday we launched Posterous Spaces as an easier way to control who you share with, and to allow you to share different content with different people.

The new product is awesome. We launched a new web experience, iPhone app, and even revamped pages like user profiles.

But this launch went beyond just a product update. The marketing effort for this launch is unlike anything we’ve ever done before. Huge congrats to Rich and Ryan! And thanks to Jason for leading the design efforts.

Here’s what we did:

Every single page on Posterous is new. We threw out ALL the old design. With this launch, we brought consistency in our products, brand, and messaging across the company in a way we’ve never had before.

This launch is the hardest thing I’ve ever done. It was a team effort that brought 15 people together in a way I’ve never seen. It’s the new highlight of my Posterous experience. And it’s just the beginning of so much more.

BrainOopsPrint-largeTeam

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    19 comments

    1. whatever happened to scheduling and being able to view my scheduled posts. Could you please get someone at your *awesome* product team to fix that? I need to edit a post to see the schedule time and then go back and schedule the rest. If you could display the scheduled time on the list of posts when I click on one of my spaces, that would be very helpful/

    2. Sachin, congratulations for all your effort and the Posterous team. Yesterday I could not use the app properly, but now I am seeing all the improvements. If you or anyone from the Posterous team ever come to Sao Paulo, Brasil, let’s have lunch together or a coffe.Hey, what someone has to do to earn one of those pimped Posterous t-shirts? ;D

    3. I’ve been blown away by Posterous for a while now and recommend the service to my friends all the time. The Posterous Spaces are a whole new animal. It can cover more interest and needs for nearly any user. Two thumbs up. One question – where can a man score one of those cool Posterous Spaces t-shirts?

    4. I’ve been blown away by Posterous for a while now and recommend the service to my friends all the time. The Posterous Spaces are a whole new animal. It can cover more interest and needs for nearly any user. Two thumbs up. One question – where can a man score one of those cool Posterous Spaces t-shirts?

    5. I know this may be off topic, but when will y’all support landscape in the posterous app for iPhone? Also, are you ever going to make an android based app for phones and/or tablets??

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