Having calorie counts on fast-food menus will hurt Starbucks more than anyone else

A new study says that calorie counts on fast-food menus aren’t likely to push customers toward healthier options, according to Time. Why didn’t they work? Well, one theory — our favorite, easily — is that just by walking into a fast-food restaurant people have already basically given up on the idea of healthy eating, so, calorie counts, are, like, eh, whatevs.

First of all, I’m a *huge* fan of having calorie counts on menus. They had this in New York when I lived there and I found it did make a difference in what I ate.

For the general population, I agree with this post. Once you’ve entered a McDonald’s, you’ve already decided to load up on fat, salt, and calories. Nothing you read or see will make you change your mind.

But I think Starbucks has a lot to lose here. I use to walk into a Starbucks for a cup of coffee (~5 calories) and walk out with a fat-free muffin on the side. Or sometimes a mocha.

No more. Once you see the calorie counts on those guys, it’s hard to order them unless that’s what you walked in for.

I’ll take my regular coffee please, black.

5 comments

  1. I just started a diet but there is no way I will stop my LATTE every morning. Is not just for me, to have my latte in the morning is a responsible thing to do. If I walk in the streets without coffee I will kill someone.

  2. there are items has medium calrioes in starbuks menu such as(nesoice salad-tuna salad-club supmarine-cheese croissant)

  3. For many of us our busy lifestyle dictates that occasionally we have to opt for fast food when we are on the move. We have to ask ourselves if there are any healthy options on their menus. There are of course many healthy choices in most fast food restaurants. It is just a question of making the right choices.<a href="http://www.fastfoodpackaging.us">fast food packaging</a>

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