Some people don’t understand my love for American Express. To most people, it’s just another credit card. Sure, it has incredible customer service. When I call their 800 number, I always reach someone in the United States. But good customer service alone doesn’t drive the sort of obsession that I have for this company.
To love a company as much as I love American Express, they can’t be marginally better than their competition. They need to blow you away. They need to do something so great that you are left with a “wow” feeling. That builds a lifetime supporter.
I’ve had many “wow” moments with American Express.
- I dropped my digital camera in Vegas in 2005 while running up an escalator. Amex replaced it.
- I broke my first ever iPhone and cracked it. It cost $600 back then. Amex replaced it.
- I purchased xenon headlights for my Audi from a shady online store. They didn’t work and the retailer wouldn’t refund me. Amex did.
- At the height of the dot com boom, I bought $400 of Flooz (online gift certificates) and the company went under. Amex refunded the money.
All of these boil down to saved money. But these cases also give me peace of mind. I feel safe buying anything from anyone, as long as I use my American Express card.
When Kate went on our honeymoon in Kauai, even American Express outdid themselves.
- I booked our flights through Amex travel and got a better price than anything online.
- I booked our hotel room at the Grand Hyatt through the Amex Fine Hotels program.
- Upon checking in, we were upgraded to an ocean view room for free. Worth $600 per night!
- We got free breakfast everyday, free champagne in the room, and free dessert at the restaurants.
- Amex gave us a $100 spa credit, free cabana on the beach, late checkout, and free parking.
We were actually offered more free perks than we could keep track of and we weren’t able to take advantage of them all. American Express made our honeymoon epic, a truly unforgettable week. This goes beyond saving us money; they improved our experience to a level we’d never seen before.
What American Express does for me goes so far beyond just being a credit card. They make my life better. They make me happy. They surprise me with great offers and perks.
I love the American Express ad campaign, “Are you a member?” Having an Amex card in my wallet feels like membership to an elite club, not a credit card.
So, Amex, where is my Centurion card?