My best ideas come to me when I’m in the shower

I think most people have one top idea in their mind at any given time. That’s the idea their thoughts will drift toward when they’re allowed to drift freely. And this idea will thus tend to get all the benefit of that type of thinking, while others are starved of it. Which means it’s a disaster to let the wrong idea become the top one in your mind.

I suspect a lot of people aren’t sure what’s the top idea in their mind at any given time. I’m often mistaken about it. I tend to think it’s the idea I’d want to be the top one, rather than the one that is. But it’s easy to figure this out: just take a shower. What topic do your thoughts keep returning to? If it’s not what you want to be thinking about, you may want to change something.

I have found that my best ideas come when I’m taking a shower, when my mind is left to wander. My thoughts will drift to the idea that is at the top of my mind and I will have a moment of clarity.

The shower is when I come up with the most elegant solution to a problem that I’ve been struggling with. In the shower I figure out the best algorithms, the simplest way to store data, the best way to write an email I’ve been avoiding, the best tactic to negotiate something.

The interesting thing about ideas I have in the shower is that they are like dreams: I tend to forget them quickly. Sometimes I jump out of the shower to sketch something. I’ve been using the Voice Memos application on my iPhone a lot. When something comes to mind, I just start dictating into my phone so I don’t forget it.

These days people seem to be addicted to information. We can’t stop reading, watching TV, looking at photos, connecting with friends. But it’s still important to have times when you just clear your mind and let it drift.

This is especially important when starting a company. There is no shortage of things to do or think about. But if you don’t sometimes stop, take deep breaths, and let your mind wander, you might find yourself missing the big picture, over engineering simple problems, or generally hitting walls in your thinking.

Here’s what I’ve found helps to have these moments of clarity:

  1. Great ideas come in the shower. Make sure you bathe often 🙂
  2. Get plenty of sleep. Great ideas might not come while you’re sleeping, but you will wake up refreshed with a clear mind
  3. Walk a lot. I find the slow pace of walking is great for thinking
  4. Go to the gym. Particularly when I’m on the treadmill or elliptical machine for 30 minutes, my mind gets bored and wanders. Great ideas surface when this happens
Things to avoid:
  1. Reading is great, but you won’t come up with your own original ideas while your mind is busy digesting someone else’s
  2. Watching TV is probably the worst thing to do for your mind
  3. Leave your iPod at home. Yes, I’m an Apple fanboy telling you to stop listening to your iPod. When you’re walking to work or at the gym, let your mind think in silence
I’ve always wanted a whiteboard in the shower. Anyone know if that’s possible?
Update: Thanks @wadenick for this link:


  1. This is absolutely my experience too. Sadly, the ideas completely fail to come when I’m sat in front of my monitor at work and have been asked to come up with some ideas…

  2. During one of Cameron Moll’s presentations, he suggested dive boards. Although, I haven’t been able to find a supplier online.

  3. Shower time is definitely a good time for ideas! For me, ideas also foster while driving. But my favorite idea time is the first few minutes after I wake up in the morning. The alarm goes off, I hit the snooze button, and lying there I can come up with the most creative solutions.

  4. Rite-in-the-rain pads (or just unglazed tile) and a pencil. Writing on unglazed tile has been a tradition for a long time. A long time. Note: chalk doesn’t work; grease pencils do and when you get out of the shower, you’re dirtier than when you got in.

  5. Absolutely… I’d only add that I think you can induce the effect even when you’re not particularly susceptible by engaging in activities that force the mundane concerns out of the conscious: running and driving are good, skiing and motorcycling are better. No way to worry about the milk when you’re on a bike…

  6. If you had kids, you would know that there are lots of products made for writing on shower and bathtub walls. Search Amazon for "Crayola Bathtub Crayons". Getting the writing *off* the wall is no party though.

  7. Interesting enough, I also share the same feeling and a few years back I’ve watched a presentation on achieving this mind flow state and the variables involved. At the time I’ve put them into a blog post, which you can find here, for curiosity… was great reading your experience in emptying the mind, just made me re-read it as well and enforce myself some discipline again! 😉

  8. I saw your email about the stuff going on with Posterous. I didn’t notice which no doubt isn’t a good thing in the bigger scheme of things. BUT,I want you to know that I find this platform to be fun for sharing images. AND I am sorry (yes, I am a mom, so this mother hen is normal for me) about your recent excitement. You appear to have alot of hair so losing some of it probably won’t be an issue…Blessings

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