Apple is taking iPad preorders this Friday for in store pickup. And why I refuse to go to Mama’s in North Beach

Maybe I’m just getting old, but I can’t stand in line for stuff anymore. I did it when the Palo Alto Apple store opened, and when the first iPhone came out. But I just don’t have the time or patience these days. Would I have to wait in line to get my iPad?

Apple announced that this Friday you will be allowed to reserve an iPad for in store pickup on April 3. No need to stand in line! Brilliant!

I only attempted to go to Mama’s in North Beach one time. When I saw the line, I walked up to the counter to put my name on the list so I could grab coffee and come back. I found out you can’t put your name on any list; you have to stand in a line like cattle.

How does this make any sense? I can understand not taking reservations. I can understand being there in person to put my name on the list. I can understand being there when my name is called. But why do I have to stand in line and wait? Do you really think I have nothing better to do?

I guess they do it for the same reason Apple did it in the past: it generates buzz. It shows demand. People get excited.

I’m glad Apple isn’t requiring me and others to waste our time in line to get an iPad.

And until Mama’s changes their policy, I’m not planning on going to their restaurant. It’s just brunch. There are about a hundred awesome brunches places in San Francisco. Get over it.



  1. I went to Mama’s at 2:30pm (half hour before they closed) and the line was really short. If you can wait until 2:30 for food that is.I agree, I wouldn’t go and wait for more than 25 minutes, it’s really good but also very hyped up =)

  2. mama’s brunch is good, but i went on a random tuesday and there was no line. if i have to wait, i’d rather wait for just for you in dogpatch.

  3. I’ll agree, lines just aren’t for me either. I think at the fast pace most of us live our life at today there simply isn’t enough time. It always hurry to school then right to work or the other way around.

  4. Couldn’t agree more, but I’m even worse. I can’t see the point of standing in line for ANY breakfast: Boogaloo, Chloe’s, Ella’s, or any other dopey place where people hang out unwashed and in their hoodies to have a walloping huge breakfast that only makes you dumb and bloated for the rest of the day. And dinner, almost the same. Jesus Christ could be my server, and Ghandhi be running the kitchen–I have better things to do with my time than stand in line!

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