BMW and Audi: you guys are going to fight for my money for years to come. Thanks to your great products and marketing

There have been some great commercials during the Olympics, particularly from car companies. The BMW and Audi ones especially struck me. First, BMW:

“What you make people feel is just as important as what you make. At BMW, we don’t just make cars, we make joy.”

This is so true. There is something about the joy of driving a BMW that is unmatched by any other car out there, except my Miata. Both are perfectly balanced, front engine, rear wheel drive beasts designed to bring a smile to your face.

But as much as I’m a BMW fanboy, I also love Audi and love rooting for the underdog.

I love how they directly attack the other car companies. Audi has done incredible things since the A4 came out in 1996 (I bought an A4 in 2000). Now they’re on the offensive, educating people that there are better options out there.

I’m cheering for Audi here, would love to see them pass BMW in a few years. They have much better product design, but not quite as good vehicle technology underneath. If they can add more powerful engines, reduce weight, improve balance, I’ll be an Audi owner for life.


  1. I completely agree. I love the way the new Audi’s look..especially the A5. They should come together and build something together, with the sheer exhilaration of a BMW and the beautiful designs of an Audi, boy they’d be unstoppable.There’s another BMW commercial I saw that was really cool too, it was basically w/ the M1 concept and merging it w/ all their other cars and saying how every car they build has the advancements and designs of a concept car.

  2. <html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">I like it!<br><div><div></div></div></body></html>

  3. Great observations, Sachin. BMW’s are just plain fun to drive. And my Miata is easily the most balanced driving experience ever, but I’ve got my eye on the Audi A5 and A3. I’m really feeling the sporty coupe idea, but probably need the small wagon more for practicality. Choices.

  4. <html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">@Nick, yeah i love that photo.<br><div><div></div></div></body></html>

  5. the last time someone screw around with the bavarians he went bankrupt. T’ was Carl F. Borgward – and at the end all of the Borgward companies bills were paid and there even was some money left – of cause Audi is far to big for such things to happen again! AND was Mitzubishi s brake problem eventually made up by – let s say …No – bad thinking. Honda had an airbag exploded in South africa the other day in a Honda jazz. A baby died. Bad for Honda. nevertheless-I do like the new Insight! machet

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  7. I am speechless after seeing these pictures! I love them all! I teach kindergarten and I’m going to make a theme, and photographs have given me so many ideas! You are so talented! Thanks!

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