A few years ago I was chatting with some folks at Apple and I told them I wanted iPhoto to sync with a website, my online photo gallery. I didn’t like publishing my photos online manually.
It’s 2009 and this still isn’t possible. I still have to do some set of curation/export/attach/send steps to get my photos online. It’s a pain. How cool would it be if my iPhoto/Aperture was always online? Anytime I make changes on the desktop (add/remove photos, add captions, etc), it would just sync with the web.
At least that’s how it works on my iPhone now. Step 1, create albums. Step 2, add and remove photos and videos to albums. There is no step 3. My photos and videos are just always online, instantly. I don’t have to consciously think about “posting” them.
This goes right along with our belief in making web publishing easy, natural, and built into the tools we already use. Reducing friction is always the way to go.