We got offices in North Beach. I guess we’re not cool enough to be in SOMA. I sound like one of the new Microsoft ads

We’ve looked at a lot of office space in the past few weeks. Locations fell into 3 buckets:

1. SOMA. SOMA (south of market) is where all the cool, new web 2.0 companies are based. Twitter is there, and a whole slew of Y Combinator startups. Places we saw were generally awkward or expensive. People are sharing space with lots of companies, many guys all piled into small rooms.

But I don’t get the appeal. There’s nothing around there. The food SUCKS. It’s like, the place to be because it’s “cool” but really, there are better places. Everyone is quoting “$1 per square foot!” but when you actually find space, it’s a lot more expensive than that.

Believe me, i’m not going to overpay just so I can be a little closer to Twitter HQ.

2. Financial District. We saw some REALLY sweet spaces around Union Square. Places have been empty for a while and people are willing to negotiate on rent pretty liberally. Unfortunately places were just a little too large and too expensive for what we need. But in a year, I can totally see us growing into an office there. And there’s good food to eat!

3. North Beach. It’s a little more out of the way from transportation like Bart. But it’s a beautiful neighborhood with LOTS of great food. And since we have a connection with a building owner there (my girlfriend, Kate, works in a building with openings), we got a sweet deal on a space that’s the perfect size for us.

So we’ll be in North Beach starting August 1st. I’m really looking forward to setting up the office, in particular building a kegerator. I’ve wanted my own kegerator ever since I started drinking (good) beer. When I learned Brett shares the same love, we decided this is a must for Posterous HQ. Not that North Beach is lacking in great bars…


  1. SOMA is overrated. We (Weebly) are here in Jackson Square. Great place to be. North Beach – even better. Congrats on the new digs.

  2. <html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">We’re a total of 4 people now!<br><div><div></div></div></body></html>

  3. That’s great guys. Congrats. We’re up on Sansome. Welcome to the neighborhood. Lets get drinks when you’re unpacked.

  4. excellent choice. i’ve worked all over the city and I’ve always liked the Jackson Square/Broadway/North Beach neighborhood best. Drinks and food are so accessible and feel much more urban than SOMA. SOMA is overrated for sure.

  5. I’ll talk to Mayor Michael Nutter and maybe we can get you some great tax incentives to move shop to Philadelphia. Cheaper real estate and only 2 hours to NYC.

  6. Congrats on the new digs! NB is fantastic. I lived in SOMA for a decade (scary), and yes it is pretty quiet. (Weather and easy-access to the valley are both big plusses.)

  7. Sachin, your priorities are clearly in order. Proximity to good food is an important consideration. Afterall, you basically live at work; and you should be afforded some simple pleasures when you leave.

  8. Congratulations on making it big! 1.) It’ll be good to get Garry out of the 15 foot radius of his apartment where his bed and work setup were. 2.) North Beach also has Big Al’s! (right?)

  9. Congrats on the new space. I agree, SOMA is ok but not the most ideal place in terms of transportation and food.

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