Fisker believes it will succeed in the electric car business by being lean and focused. “No product planning department here”

Another advantage Fisker says his company possesses is that it’s lean and focused. “We delegate decisions much farther down the food chain and have taken some calculated risks by releasing parts very early, relying on computer validation. We’re the only car company in the world that doesn’t have a product-planning department, too, because all the top people here know what the product should be.” He maintains that it costs most major car companies $100 million and 12 months to retroactively implement changes from focus groups.


I never believed in the corporate structure of having product managers, and then engineers just taking orders from above. Everyone should know what the product is and how it should work, everyone’s vision should be in line.

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