die coke

There’s this awesome, old school diet coke billboard here in SOMA. I wonder when they were installing it if someone realized, “Hey if that ‘t’ goes out, it’s probably going to send the wrong message.”

9 comments

  1. There was a Shell gas station near where I grew up that had five big yellow backlit letters S-H-E-L-L. One day, the S went out, so the sign just said H-E-L-L in bright red and yellow. They never fixed it, and the station went out of business a couple years later.

  2. The best one I saw was in LA, where the the Es were missing from the word Pioneer in Pioneer Chicken. So it spelled: Pion r Chicken.

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