die coke

There’s this awesome, old school diet coke billboard here in SOMA. I wonder when they were installing it if someone realized, “Hey if that ‘t’ goes out, it’s probably going to send the wrong message.”


  1. There was a Shell gas station near where I grew up that had five big yellow backlit letters S-H-E-L-L. One day, the S went out, so the sign just said H-E-L-L in bright red and yellow. They never fixed it, and the station went out of business a couple years later.

  2. The best one I saw was in LA, where the the Es were missing from the word Pioneer in Pioneer Chicken. So it spelled: Pion r Chicken.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s