Autopost to everything. Why we did it.

Yesterday we released possibly the coolest Posterous feature so far: we’ll post your emails to all the other blogging services on the web, after doing our usual image scaling and other attachment processing.

The response to our release has been phenomenal. But there’s also been some interesting discussion around the web as to why this feature is useful. Why would I want all my content duplicated around the internet?

The first two autoposting sites we unveiled were Twitter and Flickr. These made sense because people use them alongside their blogs. Even with a personal blog, you want your photos in your photostream, and you want people following your twitter to know your updates.

So why post to other blogs? Because we understand that there are millions of people out there who already have blogs on other services. We can’t expect you to drop your existing blog and switch to Posterous overnight. You have loyal readers on your blog; you have built a community there.

But we think the value Posterous adds to blogging is huge, and we think everyone would LOVE to post photos and other attachments by email. Why take all the work we’ve done and limit it to users?

So now we let everyone blog using Posterous. We hope this means users will blog more often, even if their primary site is not with us. But we also hope people will recognize the Posterous name, and new bloggers will see we are the service that powers easy blogging everywhere.

We’re building the very best product we can, the product we would want to use ourselves. We aren’t compromising on quality anywhere. And more than anything, we want to see as many people as possible using the technology we’re working so hard on. We want to put Posterous into the hands of millions, and that’s why we’re building the features we’ve always wanted, and building the features our users have been requesting from us.

Thanks to everyone for all their help and support so far. If you have any friends who already have blogs, tell them about Posterous and our new Autoposting feature. Now no one can say “Posterous is cool, but I already have a blog.”


  1. Dude, this is huge! Provide service integration to other blogging services, and slowly WOO them over to Wonderful idea!

  2. Great new feature, only thing I have to gripe about is not being able to edit posts that were sent through e-mails. Why is this so?

  3. Hi Nina,<div><br></div><div>You absolutely can edit posts that are sent through email. Our response email itself will have a direct link to edit that post, or you can log in and edit via your Manage page. Currently this wouldn’t change what moved to the other sites via Autopost, however.</div><div><br></div><div>Are you having trouble editing posts? email me at <a href=""></a> and i’ll check it out. Thanks!</div>

  4. The autoposting is awesome! While I don’t maintain blogs cross-platform right now (you’re it posterous) my favorite aspect is the microblog notifications, i.e. if I put something on Posterous, I love the link sent to Twitter, Facebook and hopefully soon Plurk and Pownce. Being able to reach out to different subsets of friends and followers should be what this is really about. I consider my lucky to have heard a short blurb about Posterous on TWiT’s net@night a few weeks ago.

  5. I can’t believe how huge this is!You’ve just turned from a really cool blogging service in a crowd, into something that’s actually going to become totally essential for a really large subset of people who use more than one [flickr|twitter|tumblr|et al].Fantastic!

  6. Thanks for doing this, however for me it’s not quite there yet. For example, before Posterous I’d just started using Tumblr and was particularly impressed by the ability to theme and use Discus for comments. I moved to Posterous because it’s more robust in terms of posting and the automatic image/doc hosting is very, very slick.I was psyched to see I could now post to Tumblr via Posterous, however the fact that the ‘comment’ link and galleries send the visitor back to Posterous makes it a somewhat awkward user experience.Having more granular control over that in the setup process could eventually make posterous my primary posting client…and a service I’d probably pay for.

  7. Hi Ken. Thanks for the feedback. We completely agree with your comments. We want Posterous to be the primary way you post content on the web, no matter what services you use. We’ll be the hosting service/gateway. And since it’s your content, you should be able to control what it looks like and what links appear next to it. We’re trying to get our name out right now, but as you said, a premium paid version without the links is a great way to go. We’ll look into doing that soon. Thanks again.

  8. I’d just like to add my voice regarding themes. I strongly agree with Ken – the file/image hosting is very slick here at Posterous, but the theme support at Tumblr is fantastic. Full control from <html> to </html>, with a very simple method of fetching your tumblr content into your page.I realise it’s early days here at Posterous, and you’ve achieved an awful lot already (you y combinator guys really don’t sleep do you!?) but please don’t let theming slide by for now – it’s a bit of a deal breaker for me at the moment unfortunately – and I wish it wasn’t!

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