On NBC Thursday there were iPods all over the place. On Scrubs, J.D. is listening to an iPod at the beginning of the show. Then on ER, Dr. Carter is carrying his iPod around the Congo. It is shown many times, and then he even says "It's an iPod"

Around San Francisco there are tons of iPod billboards and signs all over the place.

Yesterday I walked past the site of the Apple Store in SF. Right now there is nothing there (no building at all!) but they were hard at work at 9pm.